Only two days after its release, the box office was nearly 1 billion, and the sequel to “Changjin Lake” locked the box office champion in advance?

Many people in the industry believe that “Shuimen Bridge of Changjin Lake” is no accident and can lock the box office champion of the Spring Festival.
Only two days after its release, the box office was nearly 1 billion, and the sequel to “Changjin Lake” locked the box office champion in advance?

Image source: Visual China

With the arrival of the new year, the Spring Festival in 2022 officially started.

According to the real-time data of the Lighthouse Professional Edition, as of 12:20 today, the total box office of new films in the Spring Festival (including pre-sale) has exceeded the 2.1 billion mark.

Among them, the total box office of “Changjin Lake: Water Gate Bridge” exceeded 950 million, breaking the cumulative box office record of the Spring Festival feature films in the past three years. The total box office of “This Killer Is Not Too Calm” and “The Four Seas” both exceeded 300 million, while the total box office of “Miracle · Stupid Child” exceeded 250 million.

At present, the Douban scores of 5 films have been released, “Sniper” scored 7.7 on Douban, the highest among the 5 movies; “Sihai” scored only 5.6 on Douban, the lowest among the 5 movies; “Miracle · Stupid Child” , “Shuimen Bridge of Changjin Lake”, “This Killer Is Not Too Calm” were 7.4, 7.2, and 6.9 respectively.

“Shuimen Bridge of Changjin Lake” is the sequel to “Changjin Lake”, the box office champion of Chinese film history, and also the finale. It is still directed by Chen Kaige, Tsui Hark, and Lin Chaoxian, and starring Wu Jing and Yi Yang Qianxi. In the National Day of 2021, “Changjin Lake” broke the record with a box office of 5.775 billion yuan, and also made “Changjin Lake: Water Gate Bridge” far ahead in popularity before its release.

“Miracle: Stupid Child” is directed by Wen Muye of “I’m Not the God of Medicine”, starring Yi Yang Qianxi; “The Four Seas” is directed by Han Han, starring Liu Haoran and Shen Teng; “This Killer Is Not Too Calm” is a Spring Festival release this year The only pure comedy movie starring Ma Li and Wei Xiang. The film is a remake of the Japanese film “Magic Moment”; “Sniper” is directed by Zhang Yimou and Zhang Mo. It is a film with the theme of Resisting U.S. Aggression and Aid Korea, and it is also Zhang Yimou’s first foray into the Spring Festival.

The number of games accounted for more than 30%, and “Shuimen Bridge of Changjin Lake” has locked the champion

The Spring Festival file has become a must for major films, and the Spring Festival file is also called “the strongest in history” every year. A total of 8 new films will be released in the Spring Festival this year, covering various genres such as war, comedy, action, and animation. Compared with commercial films and comedies in previous years, this year’s “Shuimen Bridge of Changjin Lake” took the lead. According to the data of Maoyan Professional Edition, “Shuimen Bridge of Changjin Lake” accounted for as high as 32.6%, followed by “This Killer Is Not Calm”, “The Four Seas” and “Miracle Stupid Child”.

“Shuimen Bridge of Changjin Lake” maintains its advantages and gradually widens the gap with other films. According to the forecast of Maoyan Professional Edition, the total box office of “Shuimen Bridge of Changjin Lake” will exceed 4.8 billion, surpassing “The Wandering Earth” to become the fifth place in my country’s total box office list. It is worth mentioning that on the first day of its release, the box office of “Water Gate Bridge of Changjin Lake” has reached 658 million, exceeding 44% of the daily box office.

However, the film with the highest attendance rate was the animated film “The Great Movie of the Wangwang Team”, which exceeded 29%, while the attendance rate of “Shuimen Bridge of Changjin Lake” was only 12.7%. According to the daily economic news, the high attendance rate of animated films is because there are more children in the first and second year of the Spring Festival every year.

At present, it is unlikely that other films will counterattack. Many people in the industry believe that “Shuimen Bridge of Changjin Lake” is no accident and can lock the box office champion of the Spring Festival.

Breakthroughs have been made at the box office of the movie, and the personal box office performance of actors has continued to be refreshed. The post-00 actor Yi Yangqianxi starred in “Shuimen Bridge of Changjin Lake” and “Miracle · Stupid Child”, known as “Double Seals in the Door”. According to the data of Lighthouse Professional Edition, the movie starring Yi Yang Qianxi has accumulated a box office of more than 10 billion yuan, becoming the first post-00 actor with a box office of 10 billion yuan.

The schedule effect behind the “skyrocketing” fares is enhanced

According to the statistics of Maoyan Professional Edition, on the first day of the new year in 2022, the national average ticket price is as high as 58.7 yuan, an increase of 45.6% compared with the annual average ticket price of 40.3 yuan in 2021. According to the records on the Taopiao Piao APP, in theaters in first-tier cities such as Beijing and Shanghai, the golden ticket price of a single IMAX 2D hall even reached 179 yuan, and in theaters in central prefecture-level cities, the average price per game was not less than 50 yuan. According to industry insiders, this year’s Spring Festival fares have seen the biggest increase since the Spring Festival in 2018.

According to the professional version of Maoyan, as of 12:15 on February 2, a total of 36.641 million tickets were issued, with an average ticket price of 59.3 yuan. Among them, the average ticket prices of “Shuimen Bridge of Changjin Lake”, “This Killer Is Not Very Calm”, “The Four Seas”, “Miracle · Stupid Child”, “Bear Haunt · Return to Earth” and “Sniper” are 63 yuan, 55.6 yuan, 59.5 yuan, 58.6 yuan, 57 yuan and 54.7 yuan.

Sina Finance News, behind the increase in ticket prices, there are reasons for the increase in consumption levels in recent years, which has driven the increase in movie ticket prices to a certain extent; on the other hand, many theater managers have said that in recent years, the release price given by the film party to the cinema has also been slightly reduced. rise.

At the same time, affected by the relationship between supply and demand, the number of viewers on holidays has increased significantly. The Spring Festival is also the peak time for watching movies, and the landing of “Water Gate Bridge of Changjin Lake” in the Spring Festival directly drives the price of the entire market to rise.

Because the capacity of the Spring Festival stalls is large enough, the annual blockbusters are “killed” in just seven days. As stated in “The Road to Strong Movies in 2021” released by the Daily Economic News, now is the holiday-driven movie consumption, and the schedule effect is increasing year by year.

The box office contribution rate of Chinese films in 2021 is close to 70%, and the release schedule of films is more and more dependent on the holidays throughout the year, whether it is the 7-day holiday of the Spring Festival and National Day, or the long summer vacation and Lunar New Year. become a common form of entertainment consumption. Secondly, in the post-epidemic era, changes in movie schedules have become the norm. Small films are scheduled at any time, and the volume of the schedule and the volume of the film are more and more coordinated.

(Titanium Media App Editor Zhang Hongjin from the Daily Economic News, Sina Finance, etc.)